To complement the lifestyle of JCI members as active citizens who are always on the go to create positive change.
To increase brand awareness and promote JCI Philippines to non-JCI Members (i.e tokens for guests during training programs, twinning ceremonies especially with International Sister Chapters and induction events)
To instill pride to JCI members by providing our very own JCI Philippines brand items that are of high quality and relevance.
To raise funds for JCI Philippines Community Projects specifically Oplan Kaagapay
The concept of the name BLu was inspired from the dominant BLUE color of JCI. And correspondingly, it is an acronym for Business Lifestyle Unlimited, which speaks of the purpose and use of every product selected to be part of the collections to the way of life of an active citizen especially a JCI member.
It’s target market are the following who are professionals and entrepreneurs on the go:
- Primary: JCI Members, Associate Members as well as JCI Senators
- Secondary: Non JCI Members